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A. ROSELINE MLIS 2 ND YEAR PONDICHERRY UNIVERSITY
33
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Page 1: Sony

A. ROSELINEMLIS 2ND YEAR

PONDICHERRY UNIVERSITY

Page 2: Sony

ABOUT SONY COMPANY

• Sony India Pvt. Ltd. Is one of the business units of Sony Corporation in India.

• The Registered Office of Sony India Pvt. Ltd is in New Delhi.

• There are also 23 branch offices available in 23 city of India.

• In India Sony outsource the manpower from super well services.

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HISTORY OF SONY

Page 4: Sony

Vision and Mission• To create exciting new digital entertainment

experiences for consumers by bringing together cutting-edge products with latest generation content and services.

Mission:• Sony India focused towards making a difference

in the lifestyles in the Indian Market and open up new vistas of entertainment.

• To remains committed towards offering new age technology and digital concepts while working hand with the Indian industry .

• Their consistent commitment towards service has brought the company quite closer to the Indian customer.

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Company Profile• Sony Corporation, commonly referred to as Sony,

is a Japanese multinational conglomerate Corporation headquartered in konan Minato, Tokyo, Japan. It ranked 87th on the 2013 list of fortune Global 500.

• Sony Corporation is the electronics business unit and the parent company of the Sony Group.

• The Sony is a Japan-based Corporate group primarily focused on the Electronics, Game, entertainment, and financial services(such as insurance and banking sectors)

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Company profile

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BRAND LOGO HISTORY

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Brand logo history• The word Sony is taken from Latin word • Sony logo is a combination of a wide Latin, Times

New Roman or Century font that is white in color.• current tag line make . believe and a background

which is Black which gives it a very stretched and easy to identify look.

• Sony logo stands out because of its name which is unique and also it cannot be copied by anyone else.

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Sony brand slogan

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PRODUCT’S LOGO

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PRODUCT’S LOGO

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Marketing Mix(4P’s)1. Product2. Price 3. Place4. Promotion

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Product • Consumer electronics, semiconductors, video

games, Media/Entertainment, computer hardware, Telecom equipment, Accessories, Financial service insurance, Banking, credit finance and advertising agency.

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Price• The price of the Sony product is more than

compare to other company’s product.• It gives more benefit with compare the price it

takes.• The price of Sony products is less flexible with

compare to other brand.

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Place• In all over the India there more than 25,000 distributors selling the Sony Product.Promotion:• Sony promote their product by giving festive offer

on their product, Advertising , free gifts, discount, lucky draw coupon.

Example : This Diwali the company was giving a pen drive + Lucky draw coupon price discount.

• Events: Sony India’s Grand Saawariya Star Nite

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SWOT ANAYSIS1. STRENGTHS Innovation Quality Product differentiation Location Repetitive Buyers Strong Corporate brand identity i. Ranked 29th in top 100 ii. Sony brand value will be increase yearly Service center Sony’s Research and Development abilities

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CONT….2. WEAKNESS Maintain Multiple Function Lack of promotion Low as sales Too expensive and far away from consumers High shipping and long deliver process This all effects Sony’s operating performance

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CONT….3. OPPORTUNITIES Focus on emerging market’s economies Sony has gained success in India Market Sony’s growth depends on performance in

emerging markets Potential to become best Gallery Sales can be increased In India plans to introduced new region language

games Sony transferring technology for its games from

its London studio to India

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CONT….4.Threats

Unfavorable foreign exchange rate Sony’s international market sales value 75.8% Japan’s currency appreciated against US dollar and Euro Sony’s products more expensive; sales to drop

Worsening economic situation Sony’s main markets are US, Japan, and Europe; all suffered

economic downturn Laws and regulations

Protect environment, human health, and safety

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Brand Ambassador• Deepika Padukone is the brand ambassador for

Sony’s Camera.• Kareena Kapoor is the brand ambassador for Sony

Vio(laptop)

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Objective• To know the consumer behavior about the

product.• To know the kind of feature and service providing

to get loyal customer.• To know the competitor strategy against the Sony

and that effects Sony sales or not.• To kind of promotion that using to distributors and

what is their behavior about Sony brand in between so many brands.

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Differentiation• It is the ability of a brand to be able to distinguish

itself from its competitors.• A brand should be as unique as possible.• Brand health is built and maintained by offering a

set of differentiating promises to customers and delivering those promises to average value.

• Knowledge is the extent of the consumer’s awareness of the brand and understanding its identity.

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Competitor Analysis• There is two most competitor in panel Samsung

and LG.• In case of Camera Nikon and Canon is strong

competitor.• For capturing the panel market LG giving the IPS

panel at a low price and Samsung giving the full ID on maximum model at low price.

• But in case of home theater or music system there is no any competitor of Sony brand.

• It covers the 95% market of India.

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Conclusion• I conclude that Sony India Pvt. Ltd. Is the one of

the leading company in Indian market but because of Samsung entering in every electronic sector Sony sales reduced in case of LED and LCD and also in Mobile sector.

• Next the customers are rightfully aware of the products and services of the brand before they are willing to buy the products.

• Internet has been a good way of displaying the models and customers get an opportunity to select the models from there within and than they opted to buy it from the retailers.

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PRODUCT’S IN SONY

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Sony xperia Z ultra

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Sony xperia Z ultra• Sony has launched a new waterproof android

smartphone.• The xperia Z ultra be used underwater upto a

depth of 1.5m• Even allowing people to take picture and film

vedios in full HD below The surfce The company said launching it today sony claimed the handset, which has a 6.4-inch screen , has the biggest display and thinnest large-screen smartphone on the market

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NEW PRODUCT’S IN SONY

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PRODUCT’S PROFILE

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Cont.….

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Page 32: Sony

SONY PRODUCT’S IN INDIA

Page 33: Sony

THANK YOU!