54 This chapterâs objectives are to: 1 Recognize that customers hold different types of expectations for service performance. 2 Discuss the sources of customer expectations…

54 This chapterâs objectives are to: 1 Recognize that customers hold different types of expectations for service performance. 2 Discuss the sources of customer expectations…

Slide 1 SERVICE MARKETING Lucie Kaňovská Brno University of Technology SERVICE MARKETING Lucie Kaňovská Brno University of Technology Slide 2 Services – general view…

LESSON 2 SPECIAL CHARACTERISTICS OF SERVICES The objective of this lesson is to have an insight into: ¾ Special characteristics of service marketing ¾ Service Marketing…

54 This chapterâs objectives are to: 1 Recognize that customers hold different types of expectations for service performance. 2 Discuss the sources of customer expectations…

Chapter 13: Designing and Managing Services Chapter 13: Designing and Managing Services Prepared by: M Wahyu Gamal (B41 â 122121077) Chapter Questions How do we define and…

The Marketing Concept The Marketing Concept Implementing the Marketing Strategy The Marketing Concept The Marketing Strategy Target Market A clear and identifiable group…

The Marketing Concept The Marketing Concept Implementing the Marketing Strategy The Marketing Concept The Marketing Strategy Target Market A clear and identifiable group…

MEGAMINDS A Presentation on Customer Expectations of Service By: Saugata Palit 1 2 Meaning and Types of Expected Service 3 Customer Expectations of Service Customer Expectations…

The Marketing Concept The Marketing Concept Implementing the Marketing Strategy The Marketing Concept The Marketing Strategy Target Market A clear and identifiable group…