References........................................................................................xxvii Introduction to Netflix With more than 13 million members, Netflix,…

Slide 1Services: Design and Quality Chapter 5 Slide 2 Distinctive Characteristics of Services Customer participation Simultaneity Perishability Intangibility Heterogeneity…

1.SERVICE MARKETING BY,BHAVITHRA ASOKAN2. WHAT IS SERVICE ? SERVICEIS ANY ACT OR PERFORMANCE THAT ONE PARTY CAN OFFER TO ANOTHER THAT IS ESSENTIALLY INTANGIBLE AND DOES NOT…

1.For more detail: - http://www.gurukpo.com Biyani's Think Tank Concept based notes Marketing of Services MBA- (IV Sem) Ms.Shikha Ajmera Faculty,Placement and Marketing…

1. Resources: Marketing an Introduction / Gary Armstrong, Philip Kotler Product and Services Strategy 2. What is Product? Productsare tangible Servicesare intangible Experiencesare…

1. How do we define and classify services, and how do they differ from goods? DESIGNING & MANAGING SERVICES 2. What is a Service? A Service is any act or performance…

LESSON 2 SPECIAL CHARACTERISTICS OF SERVICES The objective of this lesson is to have an insight into: ¾ Special characteristics of service marketing ¾ Service Marketing…

note on service marketing