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Review of Marketing Research Review of Marketing Research VoluME 6 Naresh K. Malhotra Editor M.E.Sharpe Armonk, New York London, England Copyright © 2010 by M.E. Sharpe,…

Documents Exit services marketing -enter service marketing

Exit services marketing -enter service marketing EVERT GUMMESSON Interlocution Services marketing - and marketing in general - is in turbulent flux. This claim constitutes…

Business Iess2013presentation

1. FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION Towards an Ontology andModeling Approach for ServiceScienceGeert PoelsGriet Van Der Vurst Elisah LemeyFaculty of Economics…

Technology The Emerging Service Logic Mindset

1. The Emerging Service-Logic Mindset: An Introduction and Global Implications Presentation for the Pacific Asian Management Institute PALS Lecture Series July 11, 2006 Stephen…

Education The social telco

1. Email: [email protected] LinkedIn: sureshsood Skype: sureshsood Twitter: soodyGoogle +: http://gplus.to/Soody 2. Agenda1. What is the social telco?2. New business…

Education Lecture 6 collaborative consumption and creating shared value using onlne services (24104) v1

1. Collaborative consumption and creatingshared value using online services:Convergence of Social Media and Supply ChainsDr Suresh Sood Email: [email protected]:…

Documents S-D Logic The Service-Dominant Logic Mindset: A Primer and Preview Faculty Research Presentation...

Slide 1S-D Logic The Service-Dominant Logic Mindset: A Primer and Preview Faculty Research Presentation Stockholm University School of Business April December 23, 2007 Stephen…

Documents S-D Logic The Service-Dominant Logic Mindset: An Overview and Preview Presentation to Professor...

Slide 1S-D Logic The Service-Dominant Logic Mindset: An Overview and Preview Presentation to Professor Johan Arndts Markedsforingskonferanse Oslo, Norway April 27, 2007 Stephen…

Documents S-D Logic The Service-Dominant Logic Mindset: Overview and Directions Research Presentation for the....

Slide 1S-D Logic The Service-Dominant Logic Mindset: Overview and Directions Research Presentation for the University of Melbourne December 8, 2006 Stephen L. Vargo Shidler…

Business Gronroos Value co creation in service logic mt final 2010

1. 1To be published in the Marketing Theory, special issue on value co-creation, forthcoming 2011 VALUE CO-CREATION IN SERVICE LOGIC.A CRITICAL ANALYSISChristian Grönroos…