Exit services marketing -enter service marketing EVERT GUMMESSON Interlocution Services marketing - and marketing in general - is in turbulent flux. This claim constitutes…
1. FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION Towards an Ontology andModeling Approach for ServiceScienceGeert PoelsGriet Van Der Vurst Elisah LemeyFaculty of Economics…
1. The Emerging Service-Logic Mindset: An Introduction and Global Implications Presentation for the Pacific Asian Management Institute PALS Lecture Series July 11, 2006 Stephen…
1. Email: [email protected] LinkedIn: sureshsood Skype: sureshsood Twitter: soodyGoogle +: http://gplus.to/Soody 2. Agenda1. What is the social telco?2. New business…
1. Collaborative consumption and creatingshared value using online services:Convergence of Social Media and Supply ChainsDr Suresh Sood Email: [email protected]:…
Slide 1S-D Logic The Service-Dominant Logic Mindset: A Primer and Preview Faculty Research Presentation Stockholm University School of Business April December 23, 2007 Stephen…
Slide 1S-D Logic The Service-Dominant Logic Mindset: An Overview and Preview Presentation to Professor Johan Arndts Markedsforingskonferanse Oslo, Norway April 27, 2007 Stephen…
Slide 1S-D Logic The Service-Dominant Logic Mindset: Overview and Directions Research Presentation for the University of Melbourne December 8, 2006 Stephen L. Vargo Shidler…
1. 1To be published in the Marketing Theory, special issue on value co-creation, forthcoming 2011 VALUE CO-CREATION IN SERVICE LOGIC.A CRITICAL ANALYSISChristian Grönroos…