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Business Gronroos Value co creation in service logic mt final 2010

1. 1To be published in the Marketing Theory, special issue on value co-creation, forthcoming 2011 VALUE CO-CREATION IN SERVICE LOGIC.A CRITICAL ANALYSISChristian Grönroos…

Documents 1 2002 Edition Vitale and Giglierano Chapter 10 Pricing in Business-to-Business Marketing Prepared.....

Chapter 10 Pricing in Business-to-Business Marketing Prepared by John T. Drea, Western Illinois University Pricing Basics Fundamentally, price is an indicator of the worth…