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S-D Logic From Goods to Service(s): A Trail of Two Logics Presentation for the Service Science Seminar, University of California, Merced October 9, 2007.
Documents S-D Logic From Goods to Service(s): A Trail of Two Logics Presentation for the Service Science...

Slide 1S-D Logic From Goods to Service(s): A Trail of Two Logics Presentation for the Service Science Seminar, University of California, Merced October 9, 2007 Stephen L.…

S-D Logic Overview of the Service-Dominant Logic of Marketing Academic Presentation for the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen.
Documents S-D Logic Overview of the Service-Dominant Logic of Marketing Academic Presentation for the Otago...

Slide 1S-D Logic Overview of the Service-Dominant Logic of Marketing Academic Presentation for the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen L. Vargo,…

S-D Logic The Service-Dominant Logic Mindset: Overview and Directions Research Presentation for the University of Melbourne December 8, 2006 Stephen L.
Documents S-D Logic The Service-Dominant Logic Mindset: Overview and Directions Research Presentation for the....

Slide 1S-D Logic The Service-Dominant Logic Mindset: Overview and Directions Research Presentation for the University of Melbourne December 8, 2006 Stephen L. Vargo Shidler…

S-D Logic Service-Dominant Logic: What It Is and What It Is Not Presentation to the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen L.
Documents S-D Logic Service-Dominant Logic: What It Is and What It Is Not Presentation to the Otago Forum on.....

Slide 1S-D Logic Service-Dominant Logic: What It Is and What It Is Not Presentation to the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen L. Vargo, University…

S-D Logic From Goods to Service(s): A Trail of Two Logics Presentation for the Postgraduate Service Science Symposium University of Auckland July 24, 2007.
Documents S-D Logic From Goods to Service(s): A Trail of Two Logics Presentation for the Postgraduate Service....

Slide 1S-D Logic From Goods to Service(s): A Trail of Two Logics Presentation for the Postgraduate Service Science Symposium University of Auckland July 24, 2007 Stephen…

S-D Logic Relationship: Toward Service-Dominant Logic Transcendence and Unification Presentation to Relationship Marketing Summit December 13, 2007 Robert.
Documents S-D Logic Relationship: Toward Service-Dominant Logic Transcendence and Unification Presentation to....

Slide 1S-D Logic Relationship: Toward Service-Dominant Logic Transcendence and Unification Presentation to Relationship Marketing Summit December 13, 2007 Robert F. Lusch,…

Foundations of Service-Dominant Logic
Documents Foundations of Service-Dominant Logic

Slide 1 Foundations of Service-Dominant Logic Naples Forum on Service Capri, Italy June 17, 2009 Stephen L. Vargo University of Hawaiâi at Manoa Robert F. Lusch University…

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