PRODUCT PRODUCT LEVELS In planning its market offering, the marketer needs to think through five levels of product. Each level adds to the customer value, and the five…
Recap - The Gaps model (Zeithaml, Parasuraman & Berry 1990) Recap: Stages in Consumer Decision Making and Evaluation of Services Models of service quality The evolution…
Services Marketing If You want these slides then send me at E-mail at [email_address] or call me at 09910665814 Contact: 09910668814 Pankaj Kumar (RBS ) Chapter 1 INTRODUCTION…
Investigating the Key Factors Affecting Behavioral Intentions: Evidence from a FullService Restaurant Setting By Dev Jani and Heesup Han* Authors note Dev Jani, Ph.D. Candidate…
A service positioning matrix David A. Collier The Ohio State University, Columbus, Ohio, USA and A service positioning matrix 1223 Susan M. Meyer University of Minnesota,…
A PROJECT REPORT ON “SERVICE QUALITY OF HDFC BANK” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE…
1. Service Management By Venkatesh.N By Venkatesh.N 2. Service >A service is an action of doing something to some one which is essentially (purely) intangible… >“Service…