1. A PROJECT REPORT ON “SERVICE QUALITY OF HDFC BANK” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE…
The Post Graduate Research Association’s 9th Annual Conference “The Adventure of Research” Is Research Enough of an Adventure? 17th June 2010 2 3 Contents Introduction…
DESIGNING THE COMMUNICATON MIX FOR SERVICING Group members : Gautam Rohan Vaishali COMMUNITCATION PLAYS A KEY ROLE IN MARKETING Communication helps in creating powerful image…
What is service recovery??? Service recovery has been defined by many authors as : the effort an organisation expends to win back customers goodwill once it has been lost…
1. TRAVELS AND TOURISM 2. Travel :- The “nonroutine” movement of people back andforthbetween. their residences and one or more destinations, including business related…
1. PROMOTING SERVICES & EDUCATING CUSTOMERS APPLYING MARKETING TO SERVICES 2. THE ROLE OF MARKETING COMMUNICATIONS The role of service marketing communication is to:…
1. The Impact of Employee Belief in the Brand onInternal Service Quality: A Study of Primi Piatti Emma Walker & Simon de Robillard A thesis submitted in the partial fulfilment…
1. Internal BrandingMontinee Wongtrakun October 28, 2010 2. Agenda• Module 1: What really is Internal Branding• Module 2: How to embed On Brand culture orservice to your…