Sales & Distribution Management Compiled By Saud Hussain Module - 1 Module-I: • • • • Definition, objectives, Functions and classification of Sales Management…

Sales & Distribution Management Compiled By Saud Hussain Module - 1 Module-I: • • • • Definition, objectives, Functions and classification of Sales Management…

CHAPTER 2 Consumer Behavior in a Services Context Slide © by Lovelock, Wirtz and Chew 2009 Essentials of Services Marketing Chapter 1 - Page 1 Overview of Chapter 2 ●…

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