Documents CRM - B2B Marketing

Customer Relationship Building on the Internet in B2B Marketing: A Proposed Typology Author(s): L. Jean Harrison-Walker and Sue E. Neeley Reviewed work(s): Source: Journal…

Technology Na2009 enus rm_02

1. Chapter 2: Setup ProceduresCHAPTER 2: SETUP PROCEDURESObjectivesThe objectives for this chapter are:Prepare Role Center for Relationship Management.Discuss the Marketing…