MARKETING OF BANKING PRODUCTS Pradeep (26) Salil (27) Rajnish (28) Rishabh (29) Rishika (30) Sachin (32) What is banking? Basic Definition: A system of trading money…
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1. Market Segmentation, Targeting, and Positioning 2. The STP ProcessThe STP Process • Segmentation is the process of classifying customers into groups which share some…
1. The STP Process Segmentation is the process of classifying customers into groups which share some common characteristic Targeting involves the process of evaluating…
Slide 11 Chapter 2 Strategic Planning and the Marketing Process Slide 2 2 Formal Planning Many companies operate without formal plans, yet these plans can provide many benefits…
1. Market Segmentation, Targeting, and Positioning 2. The STP Process Segmentation is the process of classifying customers into groups which share some common characteristic…
Lesson 15 Market Segmentation, Targeting, and Positioning Lesson Objectives When you have completed this lesson you will be able to; Summarise the relationship between market…
1. Lecture 6: Dealing with the Competition; Prepared by Zaved Mannan 1 | P a g e Lecture 6 Dealing with the Competition Objectives At the completion of this lecture, you…