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MARKETING OF BANKING PRODUCTS Pradeep (26) Salil (27) Rajnish (28) Rishabh (29) Rishika (30) Sachin (32) What is banking?  Basic Definition: A system of trading money…

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Unit 3 Market Segmentation, Targeting, and Positioning Please refer Philip kotler and Ramaswamy books for exmaple s and detailed explanations Lesson Objectives When you have…

Documents Competitive Marketing Forces

Competitive Forces Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment: industry competitors, potential…

Marketing Segmentation

1. Unit-2Unit-2 Market Segmentation 2. The STP ProcessThe STP Process • Segmentation is the process of classifying customers into groups which share some common characteristic…

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1. Market Segmentation, Targeting, and Positioning 2. The STP ProcessThe STP Process • Segmentation is the process of classifying customers into groups which share some…

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1. The STP Process  Segmentation is the process of classifying customers into groups which share some common characteristic  Targeting involves the process of evaluating…

Documents 1 Chapter 2 Strategic Planning and the Marketing Process.

Slide 11 Chapter 2 Strategic Planning and the Marketing Process Slide 2 2 Formal Planning Many companies operate without formal plans, yet these plans can provide many benefits…

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1. Market Segmentation, Targeting, and Positioning 2. The STP Process Segmentation is the process of classifying customers into groups which share some common characteristic…

Documents lesson 15 stp.ppt

Lesson 15 Market Segmentation, Targeting, and Positioning Lesson Objectives When you have completed this lesson you will be able to; Summarise the relationship between market…

Business Lecture 6 Dealing with the Competition

1. Lecture 6: Dealing with the Competition; Prepared by Zaved Mannan 1 | P a g e Lecture 6 Dealing with the Competition Objectives At the completion of this lecture, you…