Business 04 marketingsegmentationtargetingandpositioning-110403205125-phpapp02

1. Market Segmentation, Targeting, and Positioning 2. The STP ProcessThe STP Process • Segmentation is the process of classifying customers into groups which share some…

Documents 04 marketing segmentation,targeting and positioning

1. Market Segmentation, Targeting, and Positioning 2. The STP Process Segmentation is the process of classifying customers into groups which share some common characteristic…

Documents 1 Chapter 7:Market Segmentation, Targeting, and Positioning for Competitive Advantage “You cannot....

Slide 1 1 Chapter 7:Market Segmentation, Targeting, and Positioning for Competitive Advantage “You cannot be all things to all people” Slide 2 2 Market Segmentation Process…