SUBMITTED TO: PROF. A SRIKANT (MARKETING MANAGEMENT 1) TITAN WATCHES STP ANALYSIS SUBMITTED BY: GROUP 8 RAJAT MATHUR (07BS3244) RICHA SINGH (07BS3404) RITU YADAV (07BS3460)…

Unit 3 Market Segmentation, Targeting, and Positioning Please refer Philip kotler and Ramaswamy books for exmaple s and detailed explanations Lesson Objectives When you have…

1. The STP Process  Segmentation is the process of classifying customers into groups which share some common characteristic  Targeting involves the process of evaluating…

1. Market Segmentation, Targeting, and Positioning 2. The STP Process Segmentation is the process of classifying customers into groups which share some common characteristic…

1. STP 1 Course: MBA-I Subject: MARKETING MANAGEMENT - 1 Unit: III 2. The STP Process  Segmentation is the process of classifying customers into groups which share some…