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Unit 3 Market Segmentation, Targeting, and Positioning Please refer Philip kotler and Ramaswamy books for exmaple s and detailed explanations Lesson Objectives When you have…

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Slide 1CHAPTER 4 Promotion Opportunity Analysis Slide 2 Promotions Opportunity Analysis Promotions Opportunity Analysis: The process marketers use to identify target audiences…

1. Market Segmentation, Targeting, and Positioning 2. The STP Process Segmentation is the process of classifying customers into groups which share some common characteristic…

Lesson 15 Market Segmentation, Targeting, and Positioning Lesson Objectives When you have completed this lesson you will be able to; Summarise the relationship between market…

1. STP 1 Course: MBA-I Subject: MARKETING MANAGEMENT - 1 Unit: III 2. The STP Process  Segmentation is the process of classifying customers into groups which share some…