Strategic Marketing Planning What is Strategic Planning? It is the managerial process that helps to develop a strategic and viable fit between the firm’s objectives, skills,…

1. Marketing Strategy &Planning 2. Business Strategy 3. VOCABULARY OFSTRATEGIC MANAGEMENT VISION : Desired future state; theaspiration of the Organization What are our…

1.   2. Developing Marketing Strategies and Plans 3. Marketing and Customer Value Marketing involves satisfying customer needs and wants. The task of any business is to…

1. Marketing Process & Strategic Marketing Planning II Module BBA 2. Marketing Process Model Understanding themarket place and customer needs and wants Design acustomer-drivenmarketing…

1. Strategic Marketing Planning 2. What is Strategic Planning? It is the managerial process that helps todevelop a strategic and viable fit between thefirm’s objectives,…

Slide 1 Strategic Marketing Planning: How Do We Get There From Here? 1 Where are you now? Where do you want to go? How will you get there? If You Can Plan a Trip, You Can…