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1.StrategicMarketing Planning Dr. Debbie Thorne McAlisterYour Marketing Plan2. Learning Focus Process of marketing planning Components of marketing plan Purposes and uses…

Documents Strategic Marketing Planning: How Do We Get There From Here?

Slide 1 Strategic Marketing Planning: How Do We Get There From Here? 1 Where are you now? Where do you want to go? How will you get there? If You Can Plan a Trip, You Can…