1 0 Media Planning and Strategy McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights rese Media Expenditures to Reach $1 Trillion Traditional…
1. Media Planning and Strategy© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin 2. Media Terminology Media Media Planning PlanningA series of decisions involving the…
Slide 1The MAY Department Stores Company Explore a Career in Retail. Slide 2 What is a Career in Retail? STORES ORGANIZATION BUYING ORGANIZATION Advertising….Distribution….Finance….Sales…