Slide 1Sports and Entertainment Promotion 10.1 Promoting Sports and Entertainment 10.2 Advertising and Placement 10.3 Publicity and Sales Promotions Slide 2 THE PURPOSE OF…

Slide 1Pricing the Product Chapter Eleven Slide 2 Chapter Objectives Explain the importance of pricing and how prices marketers set objectives for pricing strategies Describe…

1. THE PRODUCT CHAPTER 6 2. INTRODUCTION Products are the vehicles by which the company attempts to accomplish its objectives. As it is, the product is the only element in…

Chapter 1- slide 1Chapter OneMarketing: Creating and Capturing Customer ValueChapter 1- slide 2Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallWhat is Market?…

Chapter 1- slide 1Chapter OneMarketing: Creating and Capturing Customer ValueChapter 1- slide 2Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallCreating…

marketing

1. Chapter 9Module 1 2. Managing the Product Chapter 9 3. Tactical Product Decisions(the…

Slide 1Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 2 Slide 2 Advertising and Sales Promotion ©2013 Cengage Learning. All Rights…

Slide 1 Strategy and Branding: Putting a Face on a Product Chapter 2 © 2013 SAGE Publications, Inc. Slide 2 Building the plan Slide 3 Determining what the advertising message…

Slide 1 Create the Product Chapter Eight Slide 2  Explain how value is derived through different product layers  Describe how marketers classify products  Understand…