1. IT-Driven Business ModelsGlobal Case Studies in TransformationProf. Dr. Henning KagermannProf. Dr. Hubert OesterleDr. John M. JordanPublished by John Wiley & Sons,…

Chapter 1- slide 1Chapter OneMarketing: Creating and Capturing Customer ValueChapter 1- slide 2Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallWhat is Market?…

Slide 1 Chapter One Creating and Capturing Customer Value Chapter 1- slide â¹#⺠Copyright © 2009 Pearson Education, Inc.   Publishing as Prentice Hall Chapter…

Chapter 12 - slide 1Chapter TwelveMarketing Channels: Delivering Customer ValueChapter 12 - slide 2Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallMarketing…

Chapter 1- slide 1Chapter OneMarketing: Creating and Capturing Customer ValueChapter 1- slide 2Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallCreating…

Chapter 10- slide 1Chapter TenPricing:Understanding and Capturing Customer ValueChapter 10- slide 2Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallPricing:Understanding…

Chapter 10 Pricing Understanding and Capturing Customer Value Chapter 10 Principles of Marketing by Philip Kotler and Gary Armstrong PEARSON 1 What Is a Price? Answer question…

Marketing - Creating and Capturing Customer Value Chapter 1 Global Edition Copyright 2013, Pearson Education Rest Stop: Previewing the Concepts Define marketing and outline…

Marketing: Creating and Capturing Customer Value Chapter 1 Copyright 2011, Pearson Education Inc., Publishing as Prentice-Hall Chapter Outline What is Marketing? Understanding…

Marketing Channels: Delivering Customer Value Chapter 10 Chapter Outline Supply Chains and the Value Delivery Network The Nature and Importance of Marketing Channels Channel…