Marketing Principles of Marketing _ Chapter 1

Slide 1 Chapter One Creating and Capturing Customer Value Chapter 1- slide â¹#⺠Copyright © 2009 Pearson Education, Inc.   Publishing as Prentice Hall Chapter…

Documents priciples of marketing

14-* -* Learning Objectives After studying this chapter, you should be able to: Discuss the process and advantages of integrated marketing communications in communicating…