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Documents Blue Ocean Strategy Method Templates

Project Scope Step 1 1. Initial objective (brand analysis, new brand, rebranding, advertising)? 2. Resources available (time, people, money)? 3. Maneuverability (what can…

Documents Nadir Qaiser Zong Project

ZONG ( Su b Kah Do) . VISION “Making communication exciting” 45 THE UNIVERSITY OF LAHORE ZONG ( Su b Kah Do) . MISSION “To be the leading mobile operator of Pakistan…

Documents The Social Marketing Contract

The Social Marketing Construct evolving brands & emerging realities Jonathan D. Gatrell | Sheryl Altschuler acknowledgements Special thanks to Sheryl Altschuler, President,…

Documents Re-Branding the European Union

RE-BRANDING THE EUROPEAN UNION Making a Case that a Brand Evolution is Critical to EU Success JONATHAN DEUTSCH SENIOR PRINCIPLE & CHIEF ARCHITECT CAPITAL D DESIGN HTTP://WWW.CAPITALDDESIGN.COM…

Education Alice Cadenhead- A2 production evaluation.

A2 Production - Evaluation A2 Production - Evaluation Alice Cadenhead Forms and Conventions. To ensure that our TV Listings magazine would be recognised as a real media text,…

Documents Brand Extension

Brand and Line extensions 1 Brand Explosion Brand Consolidation Brand variants 2 Brand Extensions: How does a firm grow? A – – – – firm can: Focus on current products…

Documents Cadbury’S A Media Posturing Case

1. Cadbury’skuch mitha ho jaye..... 2. Cadbury’s-A Media posturing Case Presented by:- Jasoda Goyal(15) Deepti Vyas(52) 8 thDecember 2004 3. A one-man business, opened…

Documents Final Report

A Report On “Launching a New Product” Submitted to the course instructor in part-fulfillment of the course requirement for Introduction to Marketing Prepared by: Shafayat…

Entertainment & Humor Winestar - Innovation in Packaging @wbis2014

1. A NEW BRAND IN WINE INNOVATIONJanuary 18th, 2014 2. Summary (1) The concept (2) The team (3) The benefits of wine in a can (1) The target consumers (2) The future…January…

Travel Company Profile

1. Italy’s most beautiful Villages Official Tour Operator 2. Why tour operator?• to satisfy the requirements of people who wanted toreceive the complete travel information…