The ideas about technology that have become lenses and points of view I return to as I try to makes sense of how things are changing, and what can be done. This is a digital…
Big Data allows you to predict the future by analyzing real-time or historic data. Use it to understand the customer journey; recommend products; improve search results;…
The difference between Personalization and Customization. Also explored are user experience issues with personalization. Case study of personalization features in GMail,…
Learn the importance of Keyword Research and competition analysis for SEO. Keyword Research is a process of finding the good keywords for website to optimize the site. Competition…
A Social media case study on how glitched commenced various promotional activities to promote Once upon a time in Mumbai Dobara on its social media platforms.