Big Data allows you to predict the future by analyzing real-time or historic data. Use it to understand the customer journey; recommend products; improve search results;…
“Marketing is Managing profitable customer relationships.” “Fulfilling customers wants and desires in order to make a profit” “The process by which companies create…
PART I A MARKET ORIENTATION Marketing isn’t somebody’s responsibility; marketing is everybody’s responsibility. —JACK WELCH, CEO 1981–2001 General Electric Co.…
Meeting the Competing Goals of CSR Perspective on Retail Pricing IIMB Discussion Session March 2012 Bangalore, India Amit Kapoor Context * Retail is Personal â âFirst Moment…
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Una delle opportunità più interessanti per gli operatori e-Commerce è di scalare a dimensioni globali per raggiungere i mercati emergenti e ad alto potenziale: quali sono…
Chapter 05 - Service Processes Chapter 05 Service Processes Learning Objectives for Chapter 5 1. Describe the characteristics of service processes and how they differ from…