Documents Chapter 10

1 0 Media Planning and Strategy McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights rese Media Expenditures to Reach $1 Trillion Traditional…

Marketing Chapter10

1. Media Planning and Strategy10McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. 2. Media Expenditures to Reach $1 Trillion 3.…

Documents Media Planning and Strategy 10 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies,...

Slide 1 Media Planning and Strategy 10 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 Media Expenditures to Reach $1…

Documents Media Planning and Strategy

Media Terminology 10-* Media Terminology - continued 10-* Test Your Knowledge For EACH of the items listed below, determine which is a medium and which is a media vehicle:…