Slide 1 Integrated Marketing Communication: Personal Selling and Direct Marketing 13 Slide 2 13-2 ROAD MAP: Previewing the Concepts Discuss the role of a company’s salespeople…

Slide 1 Introduction to Personal Selling and Direct Marketing Slide 2 2 Preview Role of a company’s salespeople in creating value for customers and building customer relationships…

Slide 1 Integrated Marketing Communication: Personal Selling and Direct Marketing Chapter 13 Slide 2 13 - 2 Road Map: Previewing the Concepts Discuss the role of a company’s…

Slide 1 C HAPTER 13 Communicating Customer Value: Personal Selling and Direct Marketing Slide 2 Copyright 2007, Prentice-Hall Inc.13-2  Discuss the role of a company’s…

Instructor: Amir Ekhlassi (8) Integrated Marketing Communication: Personal Selling and Direct Marketing ©Compiled by: Amir Ekhlassi The Nature of Personal Selling Most…