Setting Product Strategy Learning Objectives What are the characteristics of products and how can they be classified? How can companies differentiate…
THE PRODUCT • Products are almost always combinations of the tangible and intangible. The entire package is sometimes referred to as the augmented product. • The mix…
Christies Auction 2000 Actress Judy Garland’s slippers from ‘Wizard of Oz’, was sold for over $80,000 (actual cost $12.50) Actor Christopher Reeve’s Super…
1. 517thOctober 2011 2. 1. Book a table at a restaurant while you wait for your busFinnish ad agency HeyDey decided to give bus commuters in helsinki some interactive fun…
1. 1 Paruyr Sevak| 0014 Yerevan, Armenia| www.aiesec.am, www.aiesec.org |Email: [email protected] 2. So, what is in the XMAS Bag???Content/menuXMAS Chair!!!About the ConferenceAgendaEvents…
Discovering Your Passion Pocholo âThe VoiceMasterâ Gonzales Follow Your Dreams What Do You Love? 8 Powerful Ways to Rediscover Your Passion 1. Spend more time alone. When…
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1. Persuasion, Contagion and Ethics in Social Media Mischa Coster @mcoster #AdaptResistMarch 22, 2013zaterdag 23 maart 13 2. Behaviour changezaterdag 23 maart 13 3. Effect?zaterdag…