1. PRODUCTLIFE CYCLE Rishabh Kaushik 1006447089 2. WHAT IS A PRODUCT? A PRODUCT is anything that can be offered to a market usually to satisfy a want or need 3. CATEGORIES…
THE PRODUCT • Products are almost always combinations of the tangible and intangible. The entire package is sometimes referred to as the augmented product. • The mix…
Brand and Line extensions 1 Brand Explosion Brand Consolidation Brand variants 2 Brand Extensions: How does a firm grow? A – – – – firm can: Focus on current products…
1. Software Process Sofware Process 1 2. Software Process Process is distinct from product –products are outcomes of executing aprocess on a project SW Engg. focuses…
Creation of new brand associations Effects on existing brand knowledge Awareness and knowledge of the entity Meaningfulness of the knowledge of the entity Transferability…
1. Shopper MarketingHow to turn shoppers into buyers 2. What is shopper marketing? “Shopper Marketing is the use of insights-driven marketing and merchandising initiatives…
1.Anti-corporate Activism2. Corporate globalization Many corporations now focus more on brand than on product “ Products are made in the factory, but brands are created…
1. The Mother’s Place 2. Mission of Our mission is to be the high quality convenient maternity care provider center in order to satisfy all mother-to-be and newly mothers’…