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Education Product life cycle

1. PRODUCTLIFE CYCLE Rishabh Kaushik 1006447089 2. WHAT IS A PRODUCT? A PRODUCT is anything that can be offered to a market usually to satisfy a want or need 3. CATEGORIES…

Documents 1[1][1].Product Ppt

THE PRODUCT • Products are almost always combinations of the tangible and intangible. The entire package is sometimes referred to as the augmented product. • The mix…

Documents Brand Extension

Brand and Line extensions 1 Brand Explosion Brand Consolidation Brand variants 2 Brand Extensions: How does a firm grow? A – – – – firm can: Focus on current products…

Documents 2 process models

1. Software Process Sofware Process 1 2. Software Process Process is distinct from product –products are outcomes of executing aprocess on a project SW Engg. focuses…

Documents Co branding and brand measurement

Creation of new brand associations Effects on existing brand knowledge Awareness and knowledge of the entity Meaningfulness of the knowledge of the entity Transferability…

Documents Shopper Marketing

1. Shopper MarketingHow to turn shoppers into buyers 2. What is shopper marketing? “Shopper Marketing is the use of insights-driven marketing and merchandising initiatives…

Marketing distribution strategies(4210)

1. MARK4210, 2014 Spring, L1/L2 MARK4210: Strategic Marketing 2014 Spring, Section L1/L2 [Class #11] Distribution Strategies 2. 2 MARK4210, 2014 Spring, L1/L2 Distribution…

Business Anticorporate Activism

1.Anti-corporate Activism2. Corporate globalization Many corporations now focus more on brand than on product “ Products are made in the factory, but brands are created…

Business Retail formats

1.Part 2 Retail Management 2. Topics  Place of Retailing in marketing mix  Retail Environment  Retail formats  Evolution of Retail  Theories of Retail Development…

Education Mitera

1. The Mother’s Place 2. Mission of Our mission is to be the high quality convenient maternity care provider center in order to satisfy all mother-to-be and newly mothers’…