1. CHAPTER 13 Advertising andPublic Relations M A R K E T I N G Real People, Real Choices Fourth Edition 2. It’s an Ad Ad Ad Ad World Advertising is nonpersonal communication…
INTRODUCTION TO ADVERTISING 1 UNIT 1- ADVERTISING Structure Unit Objectives Introduction Meaning and Significance of Advertising Attributes Origin & Development of Advertising…
Chapter One Development of Integrated Marcom Introduction Marketing Communication is….. ‘ are messages and related media used to communicate with a market. Activities…
1. Businesses use advertising because it does work 2. No one is yet quite sure how it works Objectives Describe what advertising is and discuss the major types of advertising…
1. MODULE 5 Promotion Strategy Promotion is the process of marketing communication to inform, persuade, remind and influence consumers or users in favor of your product or…
1. Integrated Marketing Communications 2. Defining Marketing Communications • ‘…a transactional process between two or more parties whereby meaning is exchanged through…
1. Integrated Marketing CommunicationsIntro to Marketing Chapter 15 2. Objectives of PromotionInforming, persuading, and influencing the consumer’s purchase decisionIntegrated…
1. Advertising 2. A I D A AEARENESS INTERNET DESIERE ACTION 3. The process of delivering a message about ideas, goods and services, through the media, paid by an identifiable…
Slide 1Promotional Planning B2B BA 303 C 16-18 Session Lindell Phillip Chew University of Missouri- St. Louis, College of Business Administration Slide 2 DEFINITION Promotion…