INTRODUCTION TO ADVERTISING 1 UNIT 1- ADVERTISING Structure Unit Objectives Introduction Meaning and Significance of Advertising Attributes Origin & Development of Advertising…

1.Record Promotion,Distribution, and Retailing Chapter 162. Marketing Plan Marketing - sales campaign, promotion aids to distributors and retailers Radio Promotion -Publicists…

1.  Are incentives that encourage buying› Build awareness› ↑ sales from current customers› Reward loyalty› Usually supported by advertising› Types: 1. Trade…

Slide 1 Advertising Types and Techniques Slide 2 What type of advertisements are out there? Where do we see these advertisements? Slide 3 Social Networking and Advertisement…

Slide 1 Advertising Types and Techniques Slide 2 Types of Advertising Television Infomercials Radio Online Billboard In Store Print Magazines Newspaper Classified Mobile…

Advertising Types and Techniques Types of Advertising Television Infomercials Radio Online Billboard In Store Print Magazines Newspaper Classified Mobile Ads Celebrity Branding…

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Advertising Types and Techniques What type of advertisements are out there? Where do we see these advertisements? Social Networking and Advertisement Social Networking Statistics…

Advertising Types and Techniques Types of Advertising Television Infomercials Radio Online Billboard In Store Print Magazines Newspaper Classified Mobile Ads Celebrity Branding…