Business Integrated Marketing Communication

1. Integrated Marketing Communications 2. Defining Marketing Communications • ‘…a transactional process between two or more parties whereby meaning is exchanged through…

Documents A Road Map for the Creative Team. 1. Insights about the target audience 2. Insights about how the...

Chapter 5: Strategy Chapter 5: Strategy A Road Map for the Creative Team 1 Insights about the target audience Insights about how the target interacts with your brand What…