Games are uniquely pliable systems. They can be used to generate empathy towards a situation by allowing players to inhabit parts of a topic, and contextualize the larger…

AIESEC International ONLINE GUIDE FOR BRAND Positioning

A Comparative Analysis of Nike and Adidas Commercials - A Multimodal Approach to Building Brand Strategies Mads Nørgaard Hansen Dennis Gade Pedersen BA Marketing and Management…

11 12 13 14 15 16 17 18 19 20 THE TECH SET Ellyssa Kroski, Series Editor Strategic Planning for Social Media in Libraries Sarah K. Steiner LIBRARY AND INFORMATION TECHNOLOGY…

Making Sense of Programmatic Buying

Joint presentation from Thomas Noppen, Toke Helmø and myself for Copenhagen Social Media Week

Highlights from the new book, Social Change Anytime Everywhere by Allyson Kapin and Amy Sample Ward; 8 Steps to Build a Multichannel Campaign Plan. Learn more at socialchangeanytime.com

Slide deck for a 1/2-day workshop that includes several times when small groups discuss and report out. Accompanying handout: http://www.slideshare.net/levyj413/handout-mission-tool-metrics-teach