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1. Chapter 19 Managing Advertising, Sales Promotion and Public Relations Marketing Management Tenth Edition Philip Kotler 2. Objectives Developing & Managing an Advertising…

Documents Chapter 9 PROMOTION. Objectives Developing & Managing an Advertising Program Deciding on Media &...

Slide 1Chapter 9 PROMOTION Slide 2 Objectives Developing & Managing an Advertising Program Deciding on Media & Measuring Effectiveness Sales Promotion Public Relation…

Documents Unit 12 Promotional Tools. Teaching Objective This unit aims to help students to gain knowledge of.....

Slide 1 Unit 12 Promotional Tools Slide 2 Teaching Objective This unit aims to help students to gain knowledge of different promotional tools and promotion strategies; and…