1. CHAPTER 4 CONSUMER BEHAVIOR: CONSUMER MOTIVATION 1 2. Learning Objectives • To Understand the Types of Human Needs and Motives and the Meaning of Goals. • To Understand…
Slide 1 Consumer Motivation Prof. Abhipsa Mishra Motivation as a Psychological Force Motivation is produced by a state of tension, by having a need which is unfulfilled.…
Slide 1 Consumer Motivation CHAPTER FOUR Slide 2 Learning Objectives 1.To Understand the Types of Human Needs and Motives and the Meaning of Goals. 2.To Understand the Dynamics…