1. Chapter 4 Consumer Motivation 2. Chapter Outline Model of the Motivation Process Goals Motives Needs Motivational Research 3. Needs and Motivation Needsare the essence…
Consumer Motivation Shipra Singh 1 Motivation is the driving force within individuals produced by a state of tension caused by unfulfilled needs and wants. Motivation is…
1. CHAPTER 4 CONSUMER BEHAVIOR: CONSUMER MOTIVATION 1 2. Learning Objectives • To Understand the Types of Human Needs and Motives and the Meaning of Goals. • To Understand…
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