1. Reporter: Jastyne B. Mallari 2. Motivation can bedefined as the intensityof a person’s desire toengage in some activity.Motivation is “WHATdrives you” to behave…
1. Chapter 4 Consumer Motivation 2. Chapter Outline Model of the Motivation Process Goals Motives Needs Motivational Research 3. Needs and Motivation Needsare the essence…
1. Chapter 2 CONSUMER(INDIVIDUAL) MOTIVATION 2. Figure 4.1Model of the Motivation Process Learning Needs wants, and desires Tension Goal or need fulfill- ment Drive Behavior…
Page: 44 CONSUMER NEEDS & MOTIVATION Meaning, classification and theories of motivation. Motives & measurement of motives Motivation Motivation is the reason for…
CONSUMER BEHAVIOUR What products and services do we buy? Why do we buy? How often do we buy? From where do we buy etc? Are the issues which are dealt with in the discipline…
1. CHAPTER 4 CONSUMER BEHAVIOR: CONSUMER MOTIVATION 1 2. Learning Objectives • To Understand the Types of Human Needs and Motives and the Meaning of Goals. • To Understand…