Documents Lesson 2 on consumer motivation

1. Chapter 2 CONSUMER(INDIVIDUAL) MOTIVATION 2. Figure 4.1Model of the Motivation Process Learning Needs wants, and desires Tension Goal or need fulfill- ment Drive Behavior…

Marketing Chapter 4consumer-motivation-091011084912-phpapp02

1. Chapter 4 Consumer Motivation Consumer Behavior, Ninth Edition Schiffman & KanukCopyright 2007 by Prentice Hall 2. Chapter Outline • • • • •Model of the…