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University of Pennsylvania ScholarlyCommons Marketing Papers 8-1-2006 Why We Don’t Really Know What "Statistical Significance" Means: A Major Educational Failure…

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Journal of Marketing Theory and Practice, vol. 19, no. 2 (spring 2011), pp. 139–151. © 2011 M.E. Sharpe, Inc. All rights reserved. ISSN 1069-6679/2011 $9.50 + 0.00. DOI…

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1 Newsletter Volume 4, 1st Quarter 2011 Table of contents Letter from the Editor 1 Events and Call for Papers 2 2nd EMAC Regional Conference 2 40th EMAC Conference 2 EMAC’s…