Slide 5.1 Chapter 5 E-business strategy Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, © Marketing Insights Limited 2009 Slide 5.2 Learning outcomes •…

Slide 1Slide 3.1 Dave Chaffey, E-Business and E-Commerce Management, 4 th Edition, © Marketing Insights Limited 2009 E-business infrastructure Slide 2 Slide 3.2 Dave Chaffey,…

Slide 1OHT 5.1 © Marketing Insights Limited 2004 Chapter 5 E-business Strategy Slide 2 OHT 5.2 © Marketing Insights Limited 2004 Learning objectives Follow an appropriate…

1.Effective Digital Marketing Techniques for the SME presented to:E-business 2008 Conference - The National B2B Centre 25 thSeptember 2008 Dave Chaffey, Marketing Insights…

1.Effective Digital Marketing Techniques for the SME presented to:E-business 2008 Conference - The National B2B Centre 25 thSeptember 2008 Dave Chaffey, Marketing Insights…

1.Effective Digital Marketing Techniques for the SME presented to:E-business 2008 Conference - The National B2B Centre 25 thSeptember 2008 Dave Chaffey, Marketing Insights…

1.Email Marketing Best Practice Six BIG questions to improve results presented to:E-business 2009 Conference, The National B2B Centre 17 thSeptember 2009 Dave Chaffey, Marketing…

Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009Slide 1.1Introduction to e-business and e-commerceDave Chaffey, E-Business…

Slide 1 OHT 4.1 © Marketing Insights Limited 2004 Chapter 4 E-environment Slide 2 OHT 4.2 © Marketing Insights Limited 2004 Learning objectives Identify the different elements…

Slide 1OHT 8.1 © Marketing Insights Limited 2004 E-marketing Slide 2 OHT 8.2 © Marketing Insights Limited 2004 Learning objectives Assess the need for separate e-business…