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Documents Online Toolbox Session

1. #ETEA14 2. An Online Toolbox 3. eMarketing Strategy 4. Take it Seriously• Online has ceased to be an interestingextra activity for a business• It needs to be a central…

Documents Email marketing 101

1. Email-MarketingA key component to your web strategy 2. Web StrategyDoes everyone have a web strategy?Does everyone execute? 3. Email-MarketingA key component to your web…

Documents ch08

Slide 8.1 CHAPTER 8 E-MARKETING Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007 Slide 8.2 Learning outcomes Assess the need…

Travel Travel in the Digital Age.

1. Travel in the Digital Age@mariettedth 2. Our world has changed fundamentallyforever 3. Travel remains a priority, a desperatelyneeded respite 4. A new breed of traveller…

Business Digital Marketing A B2 B Primer

1. Digital Marketing: The Right Way An introductory primer for B2B Paul Mosenson, President 2. Can you answer these questions? A recap of your brand and mission.  What image…

Documents E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and ...

1. E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 3: The E-Marketing Plan© Prentice Hall 2003 2. OverviewOverview of the E-Marketing…

Documents E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 3: The...

Slide 1E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 3: The E-Marketing Plan © Prentice Hall 2003 Slide 2 Overview of the E-Marketing…

Documents E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 2: Strategic...

Slide 1E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 2: Strategic E-Marketing © Prentice Hall 2003 Slide 2 Strategic Planning SWOT…

Documents Building Inclusive E-Markets E-M ARKETING /6E C HAPTER 4.

Slide 1Building Inclusive E-Markets E-M ARKETING /6E C HAPTER 4 Slide 2 ©2012 PEARSON EDUCATION, INC. PUBLISHING AS PRENTICE HALL 4-2 C HAPTER 4 O BJECTIVES After reading…

Business Chap 04: E-environment

1.CHAPTER 4 E-ENVIRONMENT2. Learning outcomes Identify the different elements of an organization macro-environment that impact on an organization e-business and e-marketing…