Documents chapter3 E marketing plan

Chapter 3: The E-Marketing Plan Overview of the E-Marketing Planning Process How can information technologies assist marketers in building revenues and market share or lowering…

Documents E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and ...

1. E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 3: The E-Marketing Plan© Prentice Hall 2003 2. OverviewOverview of the E-Marketing…

Documents E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 3: The...

Slide 1E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 3: The E-Marketing Plan © Prentice Hall 2003 Slide 2 Overview of the E-Marketing…