Slide 5.1 CHAPTER 5 E-BUSINESS STRATEGY Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007 Slide 5.2 Learning outcomes Follow…

Slide 8.1 CHAPTER 8 E-MARKETING Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007 Slide 8.2 Learning outcomes Assess the need…

Figure1 The e-marketing plan in the context of other plans Slide 8.* Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007 E-marketing…

PowerPoint Presentation Chapter 8 E-marketing Slide 8.â¹#⺠Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007 Slide 8.â¹#⺅

Figure 4.1 âWaves of changeâ â different timescales for change in the environment Slide 4.* Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing…

Figure 6.1 Members of the supply chain: (a) simplified view, (b) including intermediaries * Table 6.1 Objectives and strategies for effective consumer response (ECR) * Slide…

Figure 3.1 A five-layer model of e-business infrastructure Table 3.1 Key management issues of e-business infrastructure Table 3.1 Key management issues of e-business infrastructure…

Figure 2.1 The environment in which e-business services are provided Slide 2.* Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd…

Figure 3.1 A five-layer model of e-business infrastructure Table 3.1 Key management issues of e-business infrastructure Table 3.1 Key management issues of e-business infrastructure…

Figure 2.1 The environment in which e-business services are provided Slide 2.* Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd…