Chapter 18 Managing Retailing, Wholesaling, and Market Logistics 18-1 Copyright 2004 © Pearson Education Canada Inc. Kotler on Marketing Successful “go-tomarket” strategies…

MARKETING QUIZ  This world famous direct marketing company was founded by Rich Devos and Jay Van Andel in 1959. Name it?  What's the term used for adding nonessential…

ACKNOWLEDGEMENT We take this opportunity to place on record our grateful thanks and sincere gratitude to Mr. U.P Sinha (DGM, Sales Coordination), Mr. A.K Dey (Officer Sales…

“Supply Chain Management: A key to Success in Indian Rural Markets” Submitted by: Vishal Bishnoi 1 Associate Professor, School of Business Studies Shobhit University,…

1. Market Logistics Submitted by andip dey 2. According to Council of logistics management: “Logistics is the process of planning, implementing and controlling the efficient,…

1.Business Marketing Channels2. Distribution Channel • The link between the manufacturer and the customer is called the Channel of Distribution.• The channel accomplishes…

1. By Prof. Raghavendran V 2. Formulating ChannelStrategyA marketing channel is defined as a set ofinterdependent organizations that make aproduct or service available to…

1. Wednesday, April 4, 12 2. Sophisticated highly scalable software and hardware solution for vehicle security, business and entertainment marketsWednesday, April 4, 12 3.…

1. An intermediary is a person who acts as a link between people in order to try and bring about an agreement Or in short, a mediator. 2. RETAILING Selling goods or services…

1. Trends with Marketing Intermediaries 2. • New retail forms- to better satisfy consumers’ needs Bookstores featuring coffee shops Gas stations include food stores Trends…