1. COKEPenetration Strategy(India) - Neha Singh 2. COKE 3. The Coke Story• It was on May 8, 1886 that Dr. John Pembertonmixed the magic portion of coca cola syrup tocarbonated…

DISSERTATION REPORT SUBMITTED BY SIDHARTH KANSAL A1802006323/D73 ON THE TOPIC RURAL MARKETING AND ITS IMPACT ON FMCG PRODUCTS FACULTY GUIDE MRS.K.P.KANCHANA CERTIFICATION…

INTRODUCTION The concept ‘Rural’ and ‘Marketing’, though used very frequently in various forums, have eluded any precise and non- controversial definitions. When…

“Supply Chain Management: A key to Success in Indian Rural Markets” Submitted by: Vishal Bishnoi 1 Associate Professor, School of Business Studies Shobhit University,…

RURAL MARKETING EXECUTIVE SUMMARY Till recently, the focus of marketers in India was the urban consumer and by large no specific efforts were made to reach the rural markets.…

1. Rural Marketing Environment 2. The features of Indian rural markets are: Large and Scattered market Low standard of living Traditional Outlook Diverse socio-economic backwardness…

1. Unit I Introduction to rural market : Rural market- profile- characteristics of a rural consumer – Opportunities and challenges from rural markets- fake encounters in…

DEVELOPING MARKETING STRATEGY FOR THE RURAL MARKET OF INDIA WITH RESPECT TO THE INSURANCE INDUSTRY OF INDIA Submitted by Udita dasgupta Batch 2011-2013 Amity institute of…