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A Seminar Report On “RURAL MARKETING” MAISM Post Graduate Diploma In Management Session 2009-2011 BY “Ankit Jain” 3413 , 1 Executive Summary A debate continued for…

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RURAL MARKET SEGMENTATION Module 2 last line Facts, rural market accounts for y 54% of all Indian FMCG sales. 59% of durables (home appliances, electronics, furniture, toys…

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RURAL MARKETING EXECUTIVE SUMMARY Till recently, the focus of marketers in India was the urban consumer and by large no specific efforts were made to reach the rural markets.…

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1. ASeminar Report On “RURAL MARKETING” Submitted in the partial fulfillment of the award of PG Degree of Master of Business AdministrationSession 2008-09Submitted To:…