INTRODUCTION The concept ‘Rural’ and ‘Marketing’, though used very frequently in various forums, have eluded any precise and non- controversial definitions. When…
Chapter-1 EXECUTIVE SUMMARY In partial fulfillment of MBA program of Bangalore University, a study was undertaken during the month of Februarary - March 2008, at Mandovi…
GROUP 2 PROFILE OF CCI IN INDIA Coca-Cola returned to India in 1993. Coke acquired Thums Up , Limca, Maaza, Citra and Gold Spot. Acquisition gave CCI a market…
1. SALES MANAGEMENT AN OVERVIEW 2. INDUSTRY PROFILE - FMCG The FMCG Industry Rising income and growing young population Increasing rural demand 1.9% of total FDI inflow April…
1. FMCG FAST MOVING CONSUMER GOODS www.a2zmba.com 2. FMCG www.a2zmba.com 3. ABOUT FMCG- Starting from one cup of coffee in the morning right up to that relaxing malt beverage…