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What major types of marketing intermediaries occupy this sector?

Aug 12, 2015

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Sameer Mathur
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Page 1: What major types of marketing intermediaries occupy this sector?
Page 2: What major types of marketing intermediaries occupy this sector?
Page 3: What major types of marketing intermediaries occupy this sector?

An intermediary is a person who acts as a link between people in order to try and bring about an agreement

Or in short, a mediator.

Page 4: What major types of marketing intermediaries occupy this sector?
Page 5: What major types of marketing intermediaries occupy this sector?
Page 6: What major types of marketing intermediaries occupy this sector?

RETAILING

Selling goods or services directly to final customers for personal use.

Page 7: What major types of marketing intermediaries occupy this sector?

TYPES

Page 8: What major types of marketing intermediaries occupy this sector?

WHOLESALING

Selling goods or service to those who buy for resale or business use.

Page 9: What major types of marketing intermediaries occupy this sector?

1.Pay less attention to promotion and location.2.Larger than retail transactions.3.Differ in terms of legal regulations and taxes.

Page 10: What major types of marketing intermediaries occupy this sector?

MARKET LOGISTICS

Planning the infrastructure to meet demand, then implementing and controlling the physical flow of materials and finished goods.

Page 11: What major types of marketing intermediaries occupy this sector?
Page 12: What major types of marketing intermediaries occupy this sector?

Cut the shrink!

Page 13: What major types of marketing intermediaries occupy this sector?

And sometimes, BOTH.

Page 14: What major types of marketing intermediaries occupy this sector?

Created by Shravya Ramesh,SVCE Chennai, during an internship by Prof. Sameer Mathur, IIM Lucknow.

Page 15: What major types of marketing intermediaries occupy this sector?

CREDITShttps://www.google.co.in/search?q=shocked&source=lnms&tbm=isch&sa=X&ei=kAuEVYK4OcrGuASmqIGAA

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A South Asian Perspective of Marketing Management -- PearsonChapter No. 15