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Content Map the Buyer Experience-CMA B2B Event
Business Content Map the Buyer Experience-CMA B2B Event

Presentation delivered at the Canadian Marketing Association annual B2B event in Toronto, Canada. Focuses on the buyer experience that includes buyer personas, buying cycle…

Prospectus Editing Tool (PET)
Technology Prospectus Editing Tool (PET)

1. Prospectus Editing Tool (PET)Mike Jones ([email protected]) IT Services R&D / ILRTUsing emerging learning and research technologies to enable excellence 2.…

NEDMA14: Using Content Marketing to Generate High-Quality Leads - Jane Buck
Marketing NEDMA14: Using Content Marketing to Generate High-Quality Leads - Jane Buck

1. Using Content Marketing to Generate High Quality Leads @janebuck [email protected] 2. Jane Buck [email protected] @janebuck power You may not know us, but we the some of biggest…

Go real time with pubsubhubbub and feeds
Technology Go real time with pubsubhubbub and feeds

1. Realtime with PuSH and FeedsAlex Barth 25. aug 9:00 Acquia Tuesday, August 24, 2010 2. Development Seed Managing NewsTuesday, August 24, 2010 3. Are we there yet?http://www.flickr.com/photos/geraldbrazell/4562022876/…

Developing Email Campaigns that Educate and Convert
Documents Developing Email Campaigns that Educate and Convert

1.Developing Email Campaigns thatEducate and Convert Join the @ActOnSoftware conversation on Twitter and discover what others are saying about us, use#ActOnSWwww.act-on.com…

Lindy Roux - Multi-channel content strategy
Technology Lindy Roux - Multi-channel content strategy

1.@lindroux @siteworx #contentmarketingEngineer seamlessexperiences across everydigital touch point.2. @lindroux @siteworx #contentmarketingAn Explosion of Customer Touchpoints……

Content marketing to your sales funnel - Coast Digital
Business Content marketing to your sales funnel - Coast Digital

1.Content marketing to your sales funnelWednesday, 9th November 2011With Richard Brenkley - Managing Director, Coast Digital@rbrenkley@coastdigital #b2bconf11Marketing you…

CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects.
Marketing CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we...

© 2014 Pegasystems Inc. 2 A Bit of Background  20 years in hi tech B2B Marketing  UK and EMEA roles  Passionate about Sales and Marketing alignment  Currently…

Mapping Content to the Buyer's Journey
Marketing Mapping Content to the Buyer's Journey

Mapping Content to the Buyerâs Journey Presented By: Chad Elmore Director of Communication Pyxl Knoxville Agenda - What is the Buyerâs Journey? - Content Mapping Methodology…

Mapping Content to Customer Journeys - Kathy Wagner, Design and Content Conference 2015
Design Mapping Content to Customer Journeys - Kathy Wagner, Design and Content Conference 2015

1. MAPPING CONTENT TO CUSTOMER JOURNEYS Kathy Wagner Co-Founder & Principal Strategist Content Strategy Inc @kathy_cs_inc @dcontentconf #ContentJourney 2. @melissabreker…

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