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Mindbrand  - Build Your Personal Brand
Business Mindbrand - Build Your Personal Brand

We offer complete solutions in personal brand strategy, identity persona, complete creative, then creation of world class websites, content & media, with ongoing around-the-clock…

The Content Strategy of Thought Leadership
Business The Content Strategy of Thought Leadership

Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability…

The Insiders Guide to Employer Branding - 27 Best Practice Insights
Recruiting & HR The Insiders Guide to Employer Branding - 27 Best Practice Insights

Many of the old tools and strategies for building an authentic, globally relevant employer brand have been discarded, and new ones are taking over. Both the challenges and…

Making Virtual Contact
Career Making Virtual Contact

Virtual contact center agents - and the processes, management style and technology that support them - should not be seen as cost-cutting measures per se. Instead, they are…

Harnessing the Value of UX
Design Harnessing the Value of UX

Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an…

The definitive guide to engaging email marketing
Marketing The definitive guide to engaging email marketing

Why should i read The Definitive Guide to Engaging Email Marketing? Buyers today are more empowered. Information is abundantly, overwhelmingly available,and buyers are using…

The definitive guide to B2B social media
Technology The definitive guide to B2B social media

This guide shows you how to use social media to drive new business and revenue. Whether you’re just starting out or have a well-defined social media plan, this guide is…

7.29.14
Social Media 7.29.14

With today’s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and…