Chapter 8 Communication and Consumer Behaviour Communication and its influence in Consumer Behaviour Presented By: Deepika Broca (10-MBA-13) Dinesh Bargotra (12-MBA-13) Mehak…
IMC Communication Tools IMC Communication Tools Advertising Direct Marketing Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling Advertising…
Integrated marketing communications 13/10/2012 The new life Agenda Industry analysis IMC Insights Careers Agency Remuneration What next Industry Analysis 2011 Cricket world…
IMC Communication Tools IMC Communication Tools Advertising Direct Marketing Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling Any…
IMC ELEMENTS IMC Tools Advertising Direct Marketing Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling * Any paid form of nonpersonal…
Promotion Decisions Objectives: Communication process Effective communication Introduction to communication mix Dealing with communication mix Elements in the Communication…