Empirical Market Microstructure Rotman School Distinguished Lecture Series March 2008 Ingrid M. Werner Martin and Andrew Murrer Professor of Finance Fisher College of Business,…

Advertising Effectiveness what is WUNDERMAN: AMANDA TATHAM LUIS DELGADO PLANNING Image Source: http://photos.jdhancock.com/ 1 AGENDA: What makes advertising effective History…

6 Key Insights for agencies from CES 2014, as well as action points

Brand scan : A tool for unlocking the full potential of your brand

Seoul National University guest lecture by Shengdong Zhao, National University of Singapore - http://www.comp.nus.edu.sg/~zhaosd/

Brand Positioning A concept so simple, people have difficulty understanding how powerful it is! What… • Positioning is owning a piece of consumer’s mind • Positioning…

1. POSITIONING : The Battle for Your Mind 2. A concept so simple, people have difficulty in understanding how powerful it is! 3. What is Positioning ? Positioning is owning…

1. Insight Digging 2. Key insight is seeing‘inside the consumer’ 3. Aspect of all you knowabout the consumer:how brand can solve a problemor create an opportunity for…

1. Brand Positioning 2. A concept so simple, people have difficulty understanding how powerful it is! 3. What…  Positioning is owning a piece of consumer’s mind …

1. Hand Tools creative Presentations Oluwatosin Timothy Adeniran You don’t need to be a professional 2. Background • Craftsman is a line of tools owned by Sears Holdings…